iDoneThis blog: Copywriting as Scalable Customer Support
Here are 4 lessons that we learned as we knocked our support email volume down from as high as 16 per 100 new users to zero by becoming better writers.
My favorite part of this fantastic, fascinating article is this little kernel of pure insight: “…every piece of detail is an opportunity for confusion.”
Genius. Whether you’re a writer or a designer, these are words to live by.